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COMMUNICATION AS CULTURE
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VIKOS EPEROTIC BOTTLING INDUSTRY SA

Corporate Communication, Marketing Communication, Sustainability Strategy & CSR Activations
Building the profile of an industry leader - creating a "V-ecosystem" of social responsibility

Our cooperation with the Vikos Company started when we built their corporate communication strategy. In just a few months, we detected the challenges and opportunities which we used to develop a leading profile for the company. We created a 360° model, comprised of corporate communication, media relations, as well as marketing-advertising-creative services. Inspired by the ancient Greek word "oikos", meaning "house", rhyming with the company's brand name, "Vikos", we developed a program of social responsibility activations called "The V-oikos of our lives" and created a website specifically dedicated to the Company’s social initiatives and actions. We have also been deploying a dynamic, coordinated plan of corporate communication and media relations, in order to strengthen the positive business narrative of Vikos, while for PR purposes, we create engaging content on TV shows sponsored by Vikos.

When assigned the launch of their new product Vikos Cola Zero Sugar, we combined flexibility, creativity and eagerness to create print and radio ads under the concept “Every Zero is a new beginning”. Moreover, for PR purposes, we create engaging content on TV shows sponsored by Vikos.