Peugeot Greece initiated our team to their new corporate philosophy statement of “Unboring the Future”. A sharp response to the risk of dull driving, a promise that Peugeot is fully committed to maintaining exhilaration and pleasure on the road on each and every journey in a PEUGEOT.
Our focus was on spreading the “unboring” feeling through the right social media channel showcasing an SUV Peugeot 2008, without though advertising it. The YouTube platform was the ideal way to create our story, and the idea of “Unboring Rides” was born.
Spyros Margaritis, an influential young journalist and online content creator, was chosen to present this series of YouTube videos that inspire us to escape the ordinary, bring stimulation and enjoyment to our everyday life in the city, driving an SUV Peugeot 2008.
The “Unboring Rides” project takes us to places we never knew existed, close to the city, with people that love and undertake challenges.