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COMMUNICATION AS CULTURE
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Athenian
Brewery

INTRA-CORPORATE EVENT CONCEPT & PLANNING
Staff bonding through creative enablement.

Athenian Brewery, the largest beer producer and retailer in Greece, decided to boost its workforce and cultivate staff bonding, as part of its “internal CRS” mission. Since October 2017, we have been organising a series of entertainment workshops for the company that bring staff members together by enabling collaboration, creativity and play.

In response to the client’s brief, Socialdoo designed a programme of three art & entertainment workshops that involved music, theatre games and dance/creative movement. We developed the content for each workshop, in collaboration with the artists invited to lead the workshops, and encouraged staff members to participate, through a communication campaign within the company.Additionally, we have actively supported the upcycling of the internal digital communication tools, in order to encourage the team spirit during the challenging times of COVID-19 pandemic.